Holiday Landing Page Tutorial

‘Tis the season, and the one question that always comes up this time of year is, “do we really need to send holiday cards to our clients?” The answer is “yes”, and for very good reasons. In addition to spreading good cheer, holiday cards provide an excellent opportunity to engage your audience in a way that can only be done once a year. Not only do they allow you to promote your brand, but you also get the chance to really connect and speak to your target audience directly. Furthermore, holiday cards create relationships for your business and let your customers know that you acknowledge and appreciate them. There are many approaches to sending seasons greetings, but I’m going to show you the “video landing page” approach. So put down the smartphone, pause the cat videos you’re watching, and show some love to your loyal customers with a killer holiday landing page.

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Retailers Beware! Make sure your website is mobile ready!

cyber_monday_MobileIt’s that time of year again…retailers are hitting consumers hard with every kind of marketing medium available. My mailbox is full of catalogs, my inbox is full of promotional emails, and Paw Patrol, which my two year old is obsessed with, has about ten minutes of commercials with every “must have” children’s toy for this season. None of this is surprising with Black Friday on the horizon and Christmas and Hanukah a little over a month away. But what is surprising is the number of these retailers—large retailers—that are advertising, but don’t have mobile friendly websites! (more…)

The Last “Sure Thing”

baseball_tvIt used to be easy. If you wanted to advertise your product or service, you could reach a mass audience through either TV or radio or even newspapers. But, those days are long gone. Many pundits thought the great fragmentation of the media peaked a few years ago. They were wrong. The streaming revolution is here and expanding daily, presenting new challenges to traditional media and changing the way consumers “consume” entertainment. Netflix alone has 46 million U.S. subscribers. That’s not a typo.

The broadcast network’s savior has been live sports. After all, it’s “live.” It doesn’t make sense to DVR a live sporting event. So the TV networks have paid record sums to secure broadcast rights to all the major league sports.

Uh-Oh. (more…)