‘Tis the season, and the one question that always comes up this time of year is, “do we really need to send holiday cards to our clients?” The answer is “yes”, and for very good reasons. In addition to spreading good cheer, holiday cards provide an excellent opportunity to engage your audience in a way that can only be done once a year. Not only do they allow you to promote your brand, but you also get the chance to really connect and speak to your target audience directly. Furthermore, holiday cards create relationships for your business and let your customers know that you acknowledge and appreciate them. There are many approaches to sending seasons greetings, but I’m going to show you the “video landing page” approach. So put down the smartphone, pause the cat videos you’re watching, and show some love to your loyal customers with a killer holiday landing page.