That’s how long the average American adult watches television every day. That’s just one of the findings in Nielsen’s recently released media consumption research.
I know what you’re thinking. Not me! OK, I believe you. You’re not average. But as marketers, we have to look at typical usage by our targets. It’s a good reminder that you are not your customer.
If I had a dollar for every time someone told me they never watch “live” TV anymore – they watch on demand or through their DVR – I could have retired by now! But that’s not nearly the truth. Fully four and one half hours (90%) is actual live TV. Only 30 minutes per day originates in a DVR. (more…)