I have worked at several agencies over the last 9 years, but only since coming to MGH have I realized the importance of research/discovery when it comes to designing and building a new website. There are so many talented web designers out there, but is a pretty or flashy website enough? The answer is no. A pretty site might get you some press or excitement when it launches, but in the long run, a client needs their site to be achieving specific goals for their business.
Below are three areas that a client should focus on before they start the design process for a new website: